Media Room · FAQs
Frequently asked questions.
Answers about our services and digital marketing in general. Need more? Our team is a call or a WhatsApp away.
General
What is digital marketing?
Digital marketing is the promotion of a business, product or service through any digital platform. It can include websites, social media, mobile apps, cloud systems, graphic design, search engine optimisation and more.
Should I give up on traditional marketing?
Traditional marketing such as print adverts, billboards, newspaper classifieds and radio or television still has tremendous value. We advise an integrated strategy that combines traditional and digital techniques for maximum business exposure and returns.
How much can I expect to pay for digital marketing?
Most forms of digital marketing are very cost-effective and some are even free. Promoting your business on social media costs far less than designing and printing a big billboard. Build a quote online and we will recommend a package that fits your budget.
I already have a website. Can you assist me with content only?
Yes. Web2go offers premium content writing for websites, brochures, social media and more. Our writers produce SEO-friendly content that gets results for your business.
Should I use PPC or Facebook ads for my business?
Pay-per-click advertising such as Google Ads lets you control your budget and reach people searching right now. Social media ads reach target groups of consumers at convenient times. We will recommend the options that suit your corporate identity and audience.
Can you build my e-commerce website from scratch?
Yes. We design and develop e-commerce websites across South Africa. If you have an idea and the products, we can build your online shop from scratch, complete with point of sale to website synchronisation so you never miss a sale.
How can your services boost my ROI?
We provide data-backed research and strategies such as SEO and conversion rate optimisation that generate more leads and faster conversions, boosting your returns and building a loyal client base.
I'm not in Johannesburg. Can you still help grow my business?
Yes. Web2go provides 360° digital marketing and IT services to businesses anywhere in South Africa and beyond.
How do I get started?
Call, WhatsApp, email or use the online Project Builder. Tell us your requirements and your vision and we will provide an obligation-free quote. When you are ready, give us the go-ahead and we start.
Website & Graphic Design
Can you build my e-commerce website from scratch?
Yes. If you have the idea and the products, we can build your online shop from scratch, complete with point of sale to website synchronisation so you never miss a sale.
I already have a website. Can you redesign it?
Yes. We look at what is working on your current site, keep what earns its place, and move your content, links and search rankings across with care.
How often should a website be updated?
Regularly. Fresh content, new products and current information keep visitors engaged and help search engines see an active site. We offer care plans so it never goes stale.
Do you also design logos and print?
Yes. Corporate identity, brochures, company profiles and graphic design are part of the same team, so your website and your print speak with one voice.
Search Engine Optimisation
How long will it take for my website to rank?
SEO is a long-term process. With a blend of on-site and off-site work, most sites see movement within three to six months, and results keep building after that.
Which keywords should I target?
Specific phrases with more than one word, such as "SEO company Johannesburg" rather than "SEO". They bring back fewer competing results, which raises your chance of being found by the right people.
Why does SEO matter if I run ads?
Ads stop when the budget stops. Organic rankings keep bringing visitors, and searchers trust organic results, so the two work best together.
Google Ads
How much do Google Ads cost?
You choose the budget and can change it any time. You only pay when someone clicks your ad, and daily and monthly limits keep spend under control.
Should I use Google Ads or Facebook ads?
Google Ads reach people searching right now, while social ads reach target groups at convenient times. We recommend the mix that suits your audience and your goals.
Can I advertise only in my area?
Yes. Campaigns can target a province, a city or specific suburbs, so your budget goes where your customers are.
Social Media Marketing
Which platforms should my business be on?
Where your customers are. We look at your audience and recommend the platforms worth your time, then focus there.
Should I give up on traditional marketing?
No. Print, radio and outdoor still have value. We recommend an integrated strategy that combines traditional and digital for maximum exposure and returns.
Do you reply to comments and messages?
Yes. We manage your community and relay enquiries and questions directly to you.
Content Writing
I already have a website. Can you help with content only?
Yes. We write premium, SEO-friendly content for websites, brochures, social media and more, without touching your design.
Do articles really help SEO?
Yes. Regular articles with targeted keywords keep your website updated, earn links and give search engines more reasons to rank you.
Bulk Email & SMS
Does bulk emailing benefit my company?
Yes. It is automated, cost-effective and measurable, and it lets you promote offers to people who already know you, which is where most repeat sales come from.
Can you design the emails?
Yes. Choose from our templates or we design from scratch to your requirements, always in your corporate identity.
How do I pay?
Bulk email is available on pay-as-you-go plans, so you pay for what you send.
Conversion Rate Optimisation
How can CRO boost my ROI?
It raises the share of visitors who become leads or customers, so the same traffic and ad budget produce more business.
Do I need a new website for CRO?
Usually not. Most gains come from changes to key pages, forms and offers on the site you already have.
Hosting2Go
What is the difference between .com and .co.za?
A .co.za domain tells search engines and visitors you are in South Africa, which helps local results. A .com reads as international, so local customers may assume you are not nearby.
Why should my email match my domain?
An address like info@yourbusiness.co.za builds credibility with customers and avoids the confusion of a mismatched email and website.
What support do I get?
Telephone support Monday to Friday 08:00 to 18:00, weekends 09:00 to 14:00 and public holidays 09:00 to 13:00, plus email around the clock.
Pos2Website
Which point of sale systems do you integrate with?
Tell us which POS you use in the Project Builder and we will confirm the integration options for your system.
I have more than one store. Does it still work?
Yes. Stock across all your stores can feed one central website, so a product out of stock in one branch can still be ordered online.
Cloud Solutions
What happens to my email if my laptop is stolen?
Nothing is lost. With Cloud Exchange every email is stored on the server, so you log in on another device and carry on.
How much backup space do I get?
Backup and shared server packages start from 100 GB, and grow with you.
Is my data stored in South Africa?
Yes. Our cloud servers are hosted locally.
Cloud Hosted PABX
How does a hosted PABX benefit my business?
It removes switchboard hardware and maintenance, lets staff take calls anywhere, and scales with you, usually at a lower monthly cost.
Can I keep my existing number?
In most cases, yes. We handle number porting as part of the setup.
360° digital activations that drive business.
Tell us what you need in a few taps. You'll get an obligation-free quote, usually within one working day.